Once a humble fishing village, Positano became the darling of artists and writers after John Steinbeck’s 1953 Harper’s Bazaar essay, which opened with: “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” The pastel houses cascading down the cliff are now part of the UNESCO-listed Amalfi Coast.
Its roots run deeper. The Greeks called this bay Sireneo, after the sirens Odysseus was warned against. The yellow-and-green-tiled dome of Santa Maria Assunta, at the heart of town, is said to shelter a Byzantine icon of the Madonna that washed ashore in the 13th century, bearing the command “Posa, posa” — put me down. The town took its name from hers.